Paid, Owned, And Earned Media Examples [+ How To Use ...]

Nov 30, 2020
Digital Marketing Checklist

Welcome to Grace DMV SEO, your trusted source for comprehensive SEO services in the business and consumer services industry. In today's competitive digital landscape, having a strong online presence is crucial for the success of your business. One effective way to enhance your online visibility is by leveraging the power of paid, owned, and earned media. In this article, we will explore various examples of paid, owned, and earned media, and provide you with valuable insights on how to use them strategically to bolster your search engine rankings and attract more qualified leads.

Understanding Paid Media

Paid media refers to any form of advertising or promotional content for which you directly pay to reach your target audience. It includes various paid advertising channels such as search engine marketing (SEM), display ads, social media ads, sponsored content, and influencer partnerships. By investing in paid media, you can quickly increase your brand visibility and drive traffic to your website.

Examples of Paid Media

1. Search Engine Marketing (SEM): This form of paid media involves running ads on search engines like Google or Bing. With SEM, you can bid on relevant keywords and display your ads prominently in search engine results pages (SERPs). This is a highly effective way to drive targeted traffic to your website and boost your conversion rates.

2. Display Ads: Display ads are graphical advertisements that appear on websites, blogs, or mobile apps. They can be in the form of banners, pop-ups, or videos. Display ads help in creating brand awareness and attracting potential customers to your website.

3. Social Media Ads: Platforms like Facebook, Instagram, Twitter, and LinkedIn allow businesses to run paid ads targeting specific demographics, interests, and behaviors. Social media ads enable you to reach a larger audience and engage with potential customers on their preferred social platforms.

4. Sponsored Content: Sponsored content involves partnering with influencers, bloggers, or other content creators to promote your brand or products. This form of paid media is effective because it leverages the trust and credibility of the influencer to reach their audience.

Leveraging Owned Media

Owned media refers to the content and digital assets that you own and control. It includes your website, blog, social media profiles, email marketing lists, and any other platforms where you have direct control over the content and messaging. Owned media is essential as it allows you to build a strong brand presence and engage with your target audience through valuable and informative content.

Examples of Owned Media

1. Website: Your website serves as a hub for your online presence and is often the first point of contact for potential customers. Make sure your website is user-friendly, visually appealing, and optimized for search engines to attract organic traffic.

2. Blog: A blog is an excellent way to establish thought leadership and provide valuable content to your audience. Regularly publish well-researched, keyword-focused blog posts that address the pain points of your target audience.

3. Social Media Profiles: Maintain active and engaging social media profiles to connect with your target audience. Share industry updates, promotions, customer testimonials, and behind-the-scenes insights to build a loyal community of followers.

4. Email Marketing: Build an email list and send out regular newsletters or targeted campaigns to nurture leads and encourage repeat business. Leverage email marketing to share valuable content, exclusive offers, and personalized recommendations.

Unlocking Earned Media

Earned media refers to the organic attention and mentions your brand receives from external sources without any direct payment. It includes media coverage, customer reviews, social media mentions, and word-of-mouth recommendations. Earned media is valuable as it indicates trust and credibility, which can significantly impact your search rankings and brand reputation.

Examples of Earned Media

1. Media Coverage: Earned media can be achieved through positive media coverage, where journalists or bloggers write about your business or products. Develop relationships with journalists, pitch newsworthy stories, and provide expert insights to increase your chances of being featured.

2. Customer Reviews: Encourage satisfied customers to leave reviews on platforms like Google My Business, Yelp, or industry-specific review sites. Positive reviews not only boost your local SEO but also build trust and credibility among potential customers.

3. Social Media Mentions: When customers mention or tag your brand on social media platforms, it amplifies your reach and exposes you to their network. Engage with these mentions, share user-generated content, and show appreciation for your loyal customers.

4. Influencer Recommendations: Collaborate with influencers or industry experts who align with your brand values. Influencers can endorse your products or services, generate buzz, and attract a wider audience to your brand.


In today's fast-paced digital era, integrating paid, owned, and earned media strategies is crucial for gaining a competitive edge in the business and consumer services industry. By strategically utilizing these media types, you can increase your brand visibility, attract qualified leads, and outrank your competitors on Google. Remember to monitor and analyze your marketing efforts regularly to optimize your campaigns and achieve long-term success. Grace DMV SEO is here to help you navigate the complex world of SEO and execute effective digital marketing strategies. Contact us today to take your online presence to new heights!